Publication: Autumn 2016
Publishing house: Schäffer-Poeschel, Stuttgart
With field reports from 25 international technology corporations from the chemical, engineering, aerospace, automotive, logistics and telecommunications industries
Here you can order directly:
Schäffer-Poeschel Shop
Amazon
„Consequently, this work has the potential to change the innovation management in German companies from scratch.“
Table of contents:
1. Key messages of the book
2. Literature research on success factors in innovation management
3. Insights into the innovation management of internationally leading technology corporations
4. Pain point driven innovation management
- Organization, employees, culture, market orientation
- Scouting and evaluation of new business areas
- Commercialization: strategic partnerships and development of new opportunity fields
5. Outlook on the future of innovation management
01/2017 Mittelstand in Bayern "Wie aus Innovationen Gewinne werden"
12/2016 Managementbuch - Auszeichnung als eines der Managementbücher im November 2016.
11/2016 CHEManager
11/2016 Management Journal
We will gladly answer editorial questions about MANAGEMENT BUSINESS GROUP, our consulting approach, reference projects, service offering etc. Press relations are a priority for us.
Dipl.-Kfm., Master of Science
Thomas Müller-Schwemer
MBG Innovation Consulting GmbH
Am Houiller Platz 4A
61381 Friedrichsdorf
Germany
Download in PDF format:
Brief profile MBG