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NEW RELEASE
Hochschule Pforzheim and MANAGEMENT BUSINESS GROUP

Publication: Autumn 2016
Publishing house: Schäffer-Poeschel, Stuttgart

With field reports from 25 international technology corporations from the chemical, engineering, aerospace, automotive, logistics and telecommunications industries

Here you can order directly:
Schäffer-Poeschel Shop Amazon

„Consequently, this work has the potential to change the innovation management in German companies from scratch.“

www.mittelstandinbayern.de

Table of contents:

• 1. Key messages of the book

• 2. Literature research on success factors in innovation management

• 3. Insights into the innovation management of internationally leading technology corporations

• 4. Pain point driven innovation management
  - Organization, employees, culture, market orientation
  - Scouting and evaluation of new business areas
  - Commercialization: strategic partnerships and development of new opportunity fields

• 5. Outlook on the future of innovation management

REVIEWS:

01/2017 Mittelstand in Bayern "Wie aus Innovationen Gewinne werden"
12/2016 Managementbuch - Auszeichnung als eines der Managementbücher im November 2016.
11/2016 CHEManager
11/2016 Management Journal