The correct assessment of megatrends and associated opportunities is one of the strategic challenges faced by each company. Because long-term user and technology trends determine the growth opportunities of a company. On the contrary, ignoring trends can jeopardize the future of a company.
Attractive markets with high potential are a prerequisite for an innovation's ability to significantly contribute to the company's success in the future. Already in an early stage of innovation development, the knowledge of the future clients’ concrete technical and commercial requirements determines the success or failure of the innovation.
What are concrete growth areas with which a company can grow based on existing or new competencies?
Which chances ensue from
…market trends, social trends, and technological trends?
…markets that border on current markets ("adjacent markets")?
…the transfer of technologies to new markets ("cross-industry")?
Which available technology applications have high growth potential (“bridge-head technologies”)?
How can growth be achieved via the combination of different technologies ("cross-competencies")?
What are technology platforms, which can serve as basis for value creation for a company?
On which topics should we focus our R&D activities and resources?
What are the technical and commercial needs of target markets?
What is the structure of the value chain in new markets, what are the established market structures, and who are the relevant players?
What lead time for market entry is to be expected?
Who are potential stakeholders and clients for the innovation?